Our Story: How our Cameltoe-proof underwear came to be

My Story

Founder, Anna Yardley

1. The Problem

Cameltoe stopped me from doing the things I love.

I tried everything Google and TikTok had to offer — panty liners, cutting up bra pads, sizing up in leggings — and nothing worked. Some days I'd skip the gym because I felt so uncomfortable. My leggings genuinely gave me anxiety.

2. The attempt

So I built the solution that ACTUALLY worked.

With a background in activewear production, I knew my way around fabric — so I started sewing my own underwear. After a lot of uncomfortable, failed prototypes, I finally did it: a pair that actually blocked cameltoe. I wore it and washed it every single day while I kept perfecting the design.

A woman takes a mirror selfie in a bright, modern loft-style room. She is wearing a light gray and black raglan t-shirt and pale pink underwear.

3. Validation

Then my friends started asking for a pair.

That's when it hit me — so many women were fighting the exact same battle. I hand-sewed 10 pairs, and within days my friends "couldn't do a workout without them." I knew I had to get this to more women.

Showing many of the hundreds of prototypes that were tested before the final Camelno underwear design was made

4. The refinement

Nearly 100 revisions later, Vivie was born.

I sent my designs to hundreds of women — friends and total strangers — and refused to settle until every last one said yes. Three years later, our Camelno collection was finished.